We love the mountains, and everything that they enable. We have a series of initiatives, goals, and values that we stand by to ensure we are doing the best we can. These links will teleport you to individual sections, or scroll down to read our stance on sustainability.
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We have a responsibility to protect the mountains.
As a company, and a small group of individuals, we see nothing more important than the preservation of this small rock floating around the sun. The mountains are what allow us to do we do all of the things we love. The survival of the mountains, and our business go hand-in-hand if you ask us.
Small company. Big Ambitions.
For an industry that is so connected to the outdoors, there is a lack of transparency when it comes to environmental impacts. We don’t want to just affiliate ourselves with an environmental body, we want to act on what we preach - both physically and financially, while driving meaningful change in the industry standards.
We are aiming to ensure all of our business operations are carbon negative in the immediate future.
We measure, offset and aim to reduce our footprint.
We will be the first to admit that offsetting is not the final solution, but it does give us a starting point to go from.
Offsetting is our first step in reducing our footprint, and eventually reach our goal of becoming climate positive. We ensure that our business is Carbon neutral through a series of initiatives.
In Canada, the average person is responsible for 17t of CO2e emissions per year.
Last year, our carbon footprint was 51t CO2e.
This calculation includes product development, raw materials, energy use for manufacture, shipping and all other associated business practices attributed with Deorum.
We are taking a range of steps to continually reduce emissions.
Through measuring, accounting for and analyzing we can improve our environmental policy, and quantify a true reduction in footprint, rather than just talk about it.
Every year we aim to:
Measure and calculate our estimated overall carbon footprint using open source data for standard manufacturing emissions & ratios.
Offset our kg CO2e emissions + a 20% margin to ensure we have surpassed our emissions levels.
Offset our petroleum based products by a ratio of 2:1 through both local clean-up projects and financing ocean plastic initiatives. For every 1kg of plastic we produce, we remove 2kgs from the environment.
Invest in various sustainable technologies and product development processes that can help reduce emissions or lower our product's end of life impacts.
One tree can capture 26.63kg of CO2e per year
This can be less or more depending on the type of tree and the forest. We invest in multiple channels for carbon offsetting, and one channel is through native forest preservation and regeneration.
Additional 20% CO2e offsetting
To ensure that we are carbon neutral and hopefully carbon negative, we offset our emissions by an additional 20%.
Remove 2kg of ocean plastic for every 1kg we produce
We think that the oceans are the key to a healthy planet. Through local initiatives and financing activations we aim to remove at plastic from marine environments at a minimum 2:1 ratio.
Transparency should be the norm.
We want to show total transparency in our environmental impact and initiatives, because as a consumer, you have the right to know what the true cost of your purchase is on the planet. We think that this should be industry standard, and have a firm stance that access to all corresponding data and evaluations for small businesses and consumers should be easier.
What is the true cost of RAV Baskets?
You might be wondering what one set of baskets costs? The true cost of one pair of baskets is 5.1kg CO2e. The physical weight of a pair of baskets is 62g.
We offset 6.1kg CO2e
Per pair of RAV Baskets
We help remove 1.2kg of plastic from coastal environments for every 10 pairs of baskets sold.
Through financial donations and local initiatives.
We face big challenges as a small business.
As a small company that is a new player to the game, we have a great opportunity to set our own environmental precedent, but this does not come without challenges.
Thanks to some friendly academics and professionals we have managed to get a generous calculation for our carbon footprint. This comprehensive analysis of our supply chain and yearly operations has given us a great start to now continually measure, reduce, and better our environmental impact.
We have quantified the Kilogram Carbon Equivalent [kg CO2e] of our annual business functions, and calculated an estimate for each product’s individual kg CO2e. These indicative measurements are intended to give an idea of cost per product, and give us a great starting point to begin data driven reductions/ process improvements.